{"id":21196,"date":"2021-10-18T12:33:03","date_gmt":"2021-10-18T11:33:03","guid":{"rendered":"https:\/\/www.marvelapp.net\/blog\/?p=21196"},"modified":"2021-10-19T15:06:26","modified_gmt":"2021-10-19T14:06:26","slug":"how-a-strong-relationship-between-product-management-and-ux-delivers-richer-value-for-envato-users","status":"publish","type":"post","link":"https:\/\/www.marvelapp.net\/blog\/how-a-strong-relationship-between-product-management-and-ux-delivers-richer-value-for-envato-users\/","title":{"rendered":"How a strong relationship between Product Management and UX delivers richer value for Envato users"},"content":{"rendered":"<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span style=\"font-weight: 400;\">We all have our blind spots and biases regarding the application of thought towards a problem or solution. Depending on the strategic outcome you\u2019re looking to reach, resources available or time constraints, it can be easy to lose sight of the overall user experience. In doing so, we often rally behind ideas that get us towards the shift of a commercial needle instead of the desired outcome of a user.\u00a0<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span style=\"font-weight: 400;\">As a Product Manager at <\/span><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/envato.com\/\"><span style=\"font-weight: 400;\">Envato<\/span><\/a><span style=\"font-weight: 400;\">, I am guilty of applying an opaque commercial lens at times, building momentum behind numbers instead of user outcomes. Fortunately, i\u2019m surrounded by awesome designers that always try and rebalance the scales and ensure the users get the voice and value they deserve. Without having a solid relationship with the design team, scenarios such as this would play out differently, impacting users\u2019 experience and the potential value obtained from our products.\u00a0<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><b class=\"fontWeight-5\">Building the relationship<\/b><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span style=\"font-weight: 400;\">Building (and maintaining) a strong relationship between Product and UX functions is crucial for reaching the best outcomes for users while balancing the priorities and strategic drivers of a business.<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span style=\"font-weight: 400;\">The foundation for a relationship that goes the distance is trust. Trust should be expressly recognised across each party\u2019s ability, intent, and autonomy in within the product team.<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span style=\"font-weight: 400;\">Examples of how this could play out:<\/span><\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b class=\"fontWeight-5\">Trust in ability <\/b><span style=\"font-weight: 400;\">- Embrace the different skill sets and lean into the specialisation that exists across the roles. While there is an obvious crossover between the two disciplines, capitalise on the nuances and experiences unique to each function and celebrate it.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b class=\"fontWeight-5\">Trust in intent<\/b><span style=\"font-weight: 400;\"> - When there are differences of opinion, assume positive intent and use these occurrences as an opportunity to learn from each other. You should both be trying to achieve the same goal, so show the working out that drew your conclusions and take each other on the journey.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b class=\"fontWeight-5\">Trust in autonomy<\/b><span style=\"font-weight: 400;\"> - Establish clear expectations, roles and responsibilities from the outset. Arguably the most significant contributing factor to disharmony across Product and UX is not knowing \u2018where the line is\u2019 and understanding that sometimes it overlaps. Finding the boundaries will take patience, time and practise but will pay dividends for the future.<\/span><\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<div id='gallery-1' class='gallery galleryid-21196 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.marvelapp.net\/wp-content\/uploads\/2021\/10\/airfocus-eYQ8yCjn_E-unsplash-1.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-21198\" srcset=\"https:\/\/www.marvelapp.net\/wp-content\/uploads\/2021\/10\/airfocus-eYQ8yCjn_E-unsplash-1.jpg 1920w, https:\/\/www.marvelapp.net\/wp-content\/uploads\/2021\/10\/airfocus-eYQ8yCjn_E-unsplash-1-600x400.jpg 600w, https:\/\/www.marvelapp.net\/wp-content\/uploads\/2021\/10\/airfocus-eYQ8yCjn_E-unsplash-1-1500x1000.jpg 1500w, https:\/\/www.marvelapp.net\/wp-content\/uploads\/2021\/10\/airfocus-eYQ8yCjn_E-unsplash-1-768x512.jpg 768w, https:\/\/www.marvelapp.net\/wp-content\/uploads\/2021\/10\/airfocus-eYQ8yCjn_E-unsplash-1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-21198'>\n\t\t\t\tPhoto by <a href=\"https:\/\/unsplash.com\/@airfocus?utm_source=unsplash&#038;utm_medium=referral&#038;utm_content=creditCopyText\">airfocus<\/a> on <a href=\"https:\/\/unsplash.com\/?utm_source=unsplash&#038;utm_medium=referral&#038;utm_content=creditCopyText\">Unsplash<\/a>\n  \n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><b class=\"fontWeight-5\">Maintaining the relationship<\/b><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span style=\"font-weight: 400;\">Now that you\u2019ve got a solid foundation built upon trust, it is vital to put in the effort to maintain it. Transparent and frequent communication is crucial in sustaining a robust and trusting relationship between Product and UX.\u00a0<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span style=\"font-weight: 400;\">If you\u2019re a Product Manager and you\u2019ve not spoken to UX today (and vice versa), why not? If the answer is anything other than \u201cit\u2019s their day off, they\u2019re on holiday etc.\u201d, you should seriously challenge and rethink that.\u00a0<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span style=\"font-weight: 400;\">A frequent and open dialogue will help increase effectiveness, transparency and alignment across the design, build, ship and learn processes. Such communications remove ambiguity early on and save precious time down the line; as a result, users get access to better products and features faster. In addition, this clarity is a preventative measure for friction between Product and UX, especially when both parties will likely (and often justifiably) assume the right of way in the face of conflict.\u00a0<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span style=\"font-weight: 400;\">Another cornerstone in a strong Product and UX relationship is collaboration. Through collaborative <\/span><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.marvelapp.net\/blog\/usability-testing\/\"><span style=\"font-weight: 400;\">testing<\/span><\/a><span style=\"font-weight: 400;\">, brainstorming, analysis and design, well-rounded outputs can emerge that may not have been considered. Beyond the complementary contributions of the two functions, empathy is built in the process. Not only is empathy gained for your colleague\u2019s ways of working, but also for the users.<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span style=\"font-weight: 400;\">Peak collaborative opportunities include:<\/span><b class=\"fontWeight-5\"><\/b><\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li aria-level=\"1\"><b class=\"fontWeight-5\">User interviews.<\/b><span style=\"font-weight: 400;\"> It may be obvious, but user interviews are a shared responsibility. Although owned by UX, interviews should be attended by all facets of the business where possible. Beyond the insights gleaned from participating, which are indispensable, the bond between Product and UX can be strengthened in the process and carried through into the next phases of product delivery.\u00a0\u00a0\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b class=\"fontWeight-5\">Sketching sessions. <\/b><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.marvelapp.net\/blog\/creating-paper-prototypes-with-marvel\/\"><span style=\"font-weight: 400;\">Getting ideas onto \u2018paper\u2019<\/span><\/a><span style=\"font-weight: 400;\">, be it virtual or analog, is a great way to capture lightning in a bottle. Sketching performed in tandem between Product and UX offers an unparalleled insight into each other's knowledge, perspectives and approaches to a problem. The complimentary brainstorm creates more considered outcomes and creates a space to iterate on ideas together.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b class=\"fontWeight-5\">Roadmapping.<\/b><span style=\"font-weight: 400;\"> Setting out the future path for a business through a product roadmap is not something that should happen in isolation. One of the key seats at the table needs to be the UX function. Without this lens we run the risk of shipping bets that users may not actually want. As we test and learn, roadmaps should be dynamic and adapt to inputs provided by UX to ensure the best results for users.\u00a0<\/span><\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><b class=\"fontWeight-5\">How does a strong Product\/UX relationship deliver richer value for users?<\/b><b class=\"fontWeight-5\"><br \/>\n<\/b><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span style=\"font-weight: 400;\">While a strong relationship between Product and UX brings efficiency gains and commercial advantage; the ultimate beneficiary of the\u00a0 relationship is the users. The unification of the two disciplines results in a better understanding of users' problems, wants and needs. Commercial drivers are still strategically imperative, however the application of user first thinking ensures the most valuable outcomes for the business and users are achieved.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all have our blind spots and biases regarding the application of thought towards a problem or solution. Depending on the strategic outcome you\u2019re looking to reach, resources available or time constraints, it can be easy to lose sight of the overall user experience. In doing so, we often rally behind ideas that get us towards the shift of a&#8230; <a class=\"link link--blue fontWeight-4\" href=\"https:\/\/www.marvelapp.net\/blog\/how-a-strong-relationship-between-product-management-and-ux-delivers-richer-value-for-envato-users\/\">Read More &#65515;<\/a><\/p>\n","protected":false},"author":363,"featured_media":21197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[482],"tags":[],"class_list":["post-21196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-thoughts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marvelapp.net\/blog\/how-a-strong-relationship-between-product-management-and-ux-delivers-richer-value-for-envato-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a strong relationship between Product Management and UX delivers richer value for Envato users | Marvel Blog\" \/>\n<meta property=\"og:description\" content=\"We all have our blind spots and biases regarding the application of thought towards a problem or solution. 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