{"id":17671,"date":"2019-05-03T15:36:45","date_gmt":"2019-05-03T14:36:45","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=17671"},"modified":"2020-12-14T11:11:40","modified_gmt":"2020-12-14T11:11:40","slug":"beginners-guide-user-journey-mapping","status":"publish","type":"post","link":"https:\/\/www.marvelapp.net\/blog\/beginners-guide-user-journey-mapping\/","title":{"rendered":"A Beginner\u2019s Guide To User Journey\u00a0Mapping"},"content":{"rendered":"

\u2018How do people actually use our product?\u2019 <\/em>is a fundamental question that every product creator must answer. In order to answer this question, product designers need to understand the essence of the whole experience from the user\u2019s perspective. User journey mapping<\/a> is an excellent exercise that can shed light on that.<\/p>\n

What is a user journey map?<\/h2>\n

A user journey map is a visualization of an individual\u2019s relationships with a product\/brand over time and across different channels.<\/p>\n

While user journey maps come in all shapes and formats, commonly it\u2019s represented as a timeline of all touchpoints between a user and a product. This timeline contains information about all channels that users use to interact with a product.<\/p>\n

\"A<\/a>

A user journey map template. Image:\u00a0NNGroup<\/a><\/p><\/div>\n

What design problems user journey helps us to\u00a0solve?<\/h2>\n

User journey map is an excellent tool for UX designers because<\/p>\n

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<\/svg><\/div>

\"It visualizes how a user interacts with a product and allows designers to see a product from a user\u2019s point of\u00a0view.\"<\/p><\/span><\/blockquote>\n

This fosters a more user-centric approach to product design, which ultimately leads to better user experience.<\/p>\n

User journey map helps a product team to find the answer to the \u201cWhat if..<\/em>?\u201d questions. Also, a user journey map can be helpful when the company tracks quantitative KPIs. In this case, a user journey map has an opportunity to become a cornerstone for strategic recommendations.<\/p>\n

The 8-steps user journey mapping process<\/h2>\n

Before creating a user journey map, it\u2019s important to review the goals of your business\/service. This knowledge will help you align business and user goals.<\/p>\n

1. Choose a\u00a0scope<\/h2>\n

The scope of the user journey map can vary from the high-level map which shows end-to-end experience to a more detailed map that focuses on one particular interaction (for instance, paying a bill).<\/p>\n

2. Create a user\u00a0persona<\/h2>\n

Who is your user?<\/em><\/p>\n

A user journey map is always focused on the experience of one main actor \u2014 a user persona who experiences the journey.<\/p>\n

User persona should always be created based on information you have about your target audience. That\u2019s why always start with user research. Having solid information about your users will prevent you from making false assumptions.<\/p>\n

Gather and analyze all available information about your target audience:<\/p>\n