{"id":12876,"date":"2017-10-11T12:25:04","date_gmt":"2017-10-11T11:25:04","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=12876"},"modified":"2020-09-03T12:43:27","modified_gmt":"2020-09-03T11:43:27","slug":"ceos-care-design-sprints","status":"publish","type":"post","link":"https:\/\/www.marvelapp.net\/blog\/ceos-care-design-sprints\/","title":{"rendered":"CEOs Should Care About Design Sprints\u00a0Too"},"content":{"rendered":"<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.marvelapp.net\/blog\/basics-design-sprints-jargon\/\">Design sprints<\/a> were incubated by Jake Knapp during his tenure at Google and it\u2019s starting to create serious buzz in board rooms and corner offices. Here\u2019s what all business executives need to know about it\u2026<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Moving at the speed of a\u00a0startup<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">If you\u2019re like most business executives in larger companies, you probably keep an eye on the startups in your industry that continually disrupt and threaten your vantage point. You watch as they routinely launch newer, better solutions to problems your customers are shouting for. And while your company spends months analyzing and obtaining group consensus, your startup incumbents are designing, prototyping, validating and launching in <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">days<\/strong>. The really good news is <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">you can be just as savvy<\/strong>.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">One of the most popular weapons these startups are now wielding are design sprints. \u2014 a framework designed to help your company discover viable, customer-validated solutions to your <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">biggest<\/strong> business challenges, while also <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">shrinking product development timelines from many months to 5 days<\/strong>. Design sprints also provide the tools to <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">bring stakeholders together<\/strong> from across all business and technology departments, while checking ego at the door.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/10\/1tIuGnIW_3qRy4XRuMN1-EQ.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6580\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/10\/1tIuGnIW_3qRy4XRuMN1-EQ.jpeg\" title=\"\" alt=\"\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">New Haircut has been conducting <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/www.newhaircut.com\/services\/design-sprint\">design sprints<\/a> for the last two years, n our own ideas as well as for the companies that hire us to design and develop their digital solutions. What we\u2019ve found in working with companies like Coach, J&amp;J and XO Group is that their sales and marketing leads are rarely part of the intimate design processes. At most, they\u2019ll summarize ideas in some emails and meetings, hand it off to the <em>technology team<\/em> to build, and then wait until they\u2019re asked for feedback, months later. But as we\u2019ve introduced design sprints into these organizations, business leaders are joining the conversation and contributing to the solutions their customers actually want.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The big wins for business executives is that design sprints:<\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>Solve even the most complex business challenges<\/li>\n<li>Foster efficient collaboration across business units<\/li>\n<li>Provide the best chance for launching viable customer solutions<\/li>\n<li>Significantly condense project budgets and timelines<\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Let\u2019s dig into each of these with the goal of helping you realizing the power of design sprints to achieve your business goals.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Solve big challenges<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Your company\u2019s biggest problems tend to be the ones that take the longest to resolve. Cross-functional teams need to get buy-in, ideas get passed back and forth over emails, and resolution generally tends to isolate one or more of the teams that didn\u2019t agree with the solution.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"Your company\u2019s biggest problems tend to be the ones that take the longest to resolve.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/10\/1R4uVn-CBPnW9-jxamcct-Q.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6580\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/10\/1R4uVn-CBPnW9-jxamcct-Q.png\" title=\"\" alt=\"\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Instead, on day one of your design sprint, all of the stakeholders will paint a picture of what they\u2019re hoping to achieve and what success will look like to them, as well as failure \u2014 you define your sprint goal. The very next step is to list out all of the problems and pitfalls that would threaten your goal from being met. This step allows everyone in the room to proactively keep the doubts and risks in front of them throughout the sprint week. And if at the end of the sprint those questions have all been affirmed, you\u2019ll have validation from real customers that your solution is viable. More good news: this was all accomplished in <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">5 days<\/strong>.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Improve cross-department collaboration<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">We\u2019ve all tried brainstorming meetings. They don\u2019t work because they\u2019re typically dominated by those with the biggest titles, egos and charm. What ensues is lots of head-nodding by everyone else in the room. Meanwhile, the best ideas are often conceived by the more creative, yet quieter types.<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Design sprints give you the power of a diverse group of backgrounds and skills, while allowing individual ideas to flourish. And because sprints are tightly controlled by role, sequence and time, there won\u2019t be any opportunity for entitlement or tangents to sideline your progress.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/10\/1TbT1cFBRNdwolxUYiFJ-ag.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6580\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/10\/1TbT1cFBRNdwolxUYiFJ-ag.jpeg\" title=\"\" alt=\"\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Your teams will learn to work through failure rather than accept it, or worse, blame the \u201cother\u201d department. With a design sprint, you\u2019re all in the room together while ideas are evolving into real, practical solutions.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Customer solutions that\u00a0sell<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">How many times has your company spent a tremendous amount of time and energy to launch a new customer offering that falls flat? It\u2019s simply not good enough to wait weeks or months to get solutions into your customer\u2019s hands.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/10\/1miUIk99PMT9sn5T6D22RvA.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6580\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/10\/1miUIk99PMT9sn5T6D22RvA.jpeg\" title=\"\" alt=\"\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">For example, <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/sprintstories.com\/design-sprint-case-studies-lsv-f59dcd236e44\">we\u2019re working with a healthcare company<\/a>, called Zubia, that spent over 1 year building a web platform they suspected their market needed based on their personal struggles. Unfortunately, their investors and customers completely rejected it.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Low on cash and time, but clinging to the belief that there was still merit in the problems Zubia was trying to solve, we helped them run a design sprint. Getting it wrong again was not an option. But as we\u2019ve experienced time and again, within 1 week of running a sprint, we had validated a new mobile solution. 12 weeks later, this solution has been launched to market and is quickly becoming a major success story.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Zubia\u2019s design sprint not only saved them time and money, but incorporated vital input from their customers from day one.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Improved outlook on budgets and timelines<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">We all want things built cheaper, faster, better. Typically though, cheaper and faster means quality suffers. Sprints, however, give us the tools to accomplish all 3.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">For example, Mentorina is an education company that had invested 6 figures in an idea to empower teachers in classrooms with adaptive learning tools. But after 18 months of development, all they had to show for it was<em> another<\/em>learning management system. Like Zubia, they got lost in the weeds of building features they were comfortable with, rather than incorporating critical customer insights and prioritizing the core value prop of their solutions.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/10\/1X7jrvB-wHMBEA5lJz56NFw.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6580\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/10\/1X7jrvB-wHMBEA5lJz56NFw.jpeg\" title=\"\" alt=\"\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/sprintstories.com\/a-design-sprint-saved-this-education-company-from-wasting-another-12-months-471685fdfc25\">After 1 week together<\/a>, we had not only realigned the Mentorina stakeholders, but delivered a plan of action to launch their platform in a fraction of the time and money they had previously spent.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Summary<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Building great ideas into elegant, thoughtful, engaging solutions is hard. Even harder when you and your customers are not included in the creation of those solutions. But design sprints now give you the ability to have a seat at the design table. And with faster, better solutions that your customers are using and promoting, the better the overall health of your business. And the better the odds you can keep your competition at bay.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>This article was originally published on <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/designsprint.newhaircut.com\/why-business-leaders-should-care-a-lot-about-design-sprints-971b7d5ce935\">Design Sprints<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Design sprints were incubated by Jake Knapp during his tenure at Google and it\u2019s starting to create serious buzz in board rooms and corner offices. Here\u2019s what all business executives need to know about it\u2026 Moving at the speed of a\u00a0startup If you\u2019re like most business executives in larger companies, you probably keep an eye on the startups in your&#8230; <a class=\"link link--blue fontWeight-4\" href=\"https:\/\/www.marvelapp.net\/blog\/ceos-care-design-sprints\/\">Read More &#65515;<\/a><\/p>\n","protected":false},"author":178,"featured_media":12883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[500],"tags":[],"class_list":["post-12876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-process"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marvelapp.net\/blog\/ceos-care-design-sprints\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CEOs Should Care About Design Sprints\u00a0Too | Marvel Blog\" \/>\n<meta property=\"og:description\" content=\"Design sprints were incubated by Jake Knapp during his tenure at Google and it\u2019s starting to create serious buzz in board rooms and corner offices. Here\u2019s what all business executives need to know about it\u2026 Moving at the speed of a\u00a0startup If you\u2019re like most business executives in larger companies, you probably keep an eye on the startups in your... Read More &#65515;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marvelapp.net\/blog\/ceos-care-design-sprints\/\" \/>\n<meta property=\"og:site_name\" content=\"Marvel Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marvelapp\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-11T11:25:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-03T11:43:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marvelapp.net\/wp-content\/uploads\/2017\/10\/ceo-sprint.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1148\" \/>\n\t<meta property=\"og:image:height\" content=\"511\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marvelapp\" \/>\n<meta name=\"twitter:site\" content=\"@marvelapp\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"4 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.marvelapp.net\/blog\/#organization\",\"name\":\"Marvel\",\"url\":\"https:\/\/www.marvelapp.net\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/marvelapp\",\"https:\/\/www.instagram.com\/marvelapp\/\",\"https:\/\/www.linkedin.com\/company\/marvel-app\/\",\"https:\/\/twitter.com\/marvelapp\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.marvelapp.net\/blog\/#logo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.marvelapp.net\/wp-content\/uploads\/2018\/06\/Logo-Light.png\",\"width\":1605,\"height\":1130,\"caption\":\"Marvel\"},\"image\":{\"@id\":\"https:\/\/www.marvelapp.net\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.marvelapp.net\/blog\/#website\",\"url\":\"https:\/\/www.marvelapp.net\/blog\/\",\"name\":\"Marvel Blog\",\"description\":\"Ideas and words on user experience, design, collaboration and more\",\"publisher\":{\"@id\":\"https:\/\/www.marvelapp.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.marvelapp.net\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.marvelapp.net\/blog\/ceos-care-design-sprints\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.marvelapp.net\/wp-content\/uploads\/2017\/10\/ceo-sprint.png\",\"width\":1148,\"height\":511},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.marvelapp.net\/blog\/ceos-care-design-sprints\/#webpage\",\"url\":\"https:\/\/www.marvelapp.net\/blog\/ceos-care-design-sprints\/\",\"name\":\"CEOs Should Care About Design Sprints\\u00a0Too | Marvel Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.marvelapp.net\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.marvelapp.net\/blog\/ceos-care-design-sprints\/#primaryimage\"},\"datePublished\":\"2017-10-11T11:25:04+00:00\",\"dateModified\":\"2020-09-03T11:43:27+00:00\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.marvelapp.net\/blog\/ceos-care-design-sprints\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.marvelapp.net\/blog\/ceos-care-design-sprints\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.marvelapp.net\/blog\/ceos-care-design-sprints\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.marvelapp.net\/blog\/#\/schema\/person\/5315618e9c89ad2586fd3abee418845c\"},\"headline\":\"CEOs Should Care About Design Sprints\\u00a0Too\",\"datePublished\":\"2017-10-11T11:25:04+00:00\",\"dateModified\":\"2020-09-03T11:43:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.marvelapp.net\/blog\/ceos-care-design-sprints\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.marvelapp.net\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.marvelapp.net\/blog\/ceos-care-design-sprints\/#primaryimage\"},\"articleSection\":\"Design Process\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.marvelapp.net\/blog\/ceos-care-design-sprints\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.marvelapp.net\/blog\/#\/schema\/person\/5315618e9c89ad2586fd3abee418845c\",\"name\":\"Jay Melone\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.marvelapp.net\/blog\/#personlogo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1aec62bb3a4e0e35c4af85edaac066d6a6747e46086c9fd1ee3e2ff03d68cf15?s=96&d=mm&r=g\",\"caption\":\"Jay Melone\"},\"description\":\"Jay is the Strategy Partner at New Haircut, a software design firm. They combine design thinking and full-stack software development to offer digital innovation-as-a-service to their client companies.\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/www.marvelapp.net\/blog\/wp-json\/wp\/v2\/posts\/12876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marvelapp.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marvelapp.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marvelapp.net\/blog\/wp-json\/wp\/v2\/users\/178"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marvelapp.net\/blog\/wp-json\/wp\/v2\/comments?post=12876"}],"version-history":[{"count":0,"href":"https:\/\/www.marvelapp.net\/blog\/wp-json\/wp\/v2\/posts\/12876\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marvelapp.net\/blog\/wp-json\/wp\/v2\/media\/12883"}],"wp:attachment":[{"href":"https:\/\/www.marvelapp.net\/blog\/wp-json\/wp\/v2\/media?parent=12876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marvelapp.net\/blog\/wp-json\/wp\/v2\/categories?post=12876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marvelapp.net\/blog\/wp-json\/wp\/v2\/tags?post=12876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}